Dashboard and Conversion Optimisation
Requirements: Improve conversion across app, consumer dashboards and key customer areas. Create design variations to run tests based on hypothesis-driven insights.
Challenges: Simultaneously developing multiple hypotheses and variations, while considering other site areas and balancing brand design consistency with the exploration of alternative concepts.
Conversion Rate Optimisation
Dashboard, App, Website
User centred design
Design system
User Journeys
Wireframes
Prototyping
Stakeholder & Developer Handoff
