Requirements: Redesign the existing e-commerce website with a focus on the overall user experience and user interface design.

Challenges:  Produce a complete redesign of the existing e-commerce platform with a focus on measuring and improving conversion. All flows and areas required a unanimous feel with iteration in mind.

User Journeys
User centred design
Brand UI Update
Improved Checkout Flows
Lo-fi/Hi-fi Wireframes
Analytics Analysis
Prototyping
Stakeholder & Developer Management